The world’s greatest cultural revolutions didn’t start in boardrooms.
They started in bars.
CLIENT ABSOLUT SCOPE FILM + BRAND PLATFORM + CULTURAL PARTNERSHIPS
Create a Better
Tomorrow Tonight
Throughout history, bars and nightlife spaces have been where culture moves first, where artists, outsiders, and movements come together before the rest of society catches up.
So Absolut created “Create A Better Tomorrow”, a global platform designed to inspire a more hopeful, inclusive, and progressive future through creativity and culture. Because a better tomorrow doesn’t arrive on its own. It gets created.
Artist — Rude
Artist — Mickalene Thomas
Artist — Pierpaolo Ferrari & Maurizio Cattelan — TOILETPAPER
Artist — Olivia Steele
Artist — Stevie Gee
EXECUTION
“Create A Better Tomorrow, Tonight” became a global collaborative platform bringing together artists, musicians, illustrators, photographers, designers, and activists who shared Absolut’s progressive point of view.
EXTENDING THE CAMPAIGN
The platform expanded globally through nightlife activations, sustainability initiatives, artist collaborations, creator partnerships, and social impact programs.
The work have been handpicked talents as such as Mickalene Thomas, Toilet Paper Magazine, Olivia Steele, Stevie Gee, RUDE and photographer Catherine Losing, musician Nakury, illustrator David Luepschen, graphic designers Chrissie Abbott and Tracey Ma and street artists Bambi and Hansky is set to be showcase across Absolut’s global channels.