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Only 4% of women
believe they're beautiful.  
We inspired the other
96% to think the same.

CLIENT DOVE     SCOPE FILM + SOCIAL EXPERIMENT + GLOBAL BRAND PLATFORM

Dove Real
Beauty Sketches

Women are exposed to impossible beauty standards every day. But the harshest judgments often come from themselves. So Dove set out to explore the gap between how women see themselves and how others actually see them.

 

Working with an FBI-trained forensic sketch artist, we asked women to describe themselves to a stranger hidden behind a curtain. Later, strangers they had just met described the same women again. The difference between the two portraits revealed a powerful truth: women are often far more beautiful than they believe.

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'How Dove's Real Beauty
Sketches became the most viral
video of all time.'

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RESULTS

180 MILLION VIEWS

Youtube most watched online ads of all time. 

 

MOST VIEWED ONLINE AD IN THE WORLD

According to Unruly Media at launch.

MOST SHARED ARTICLE IN MASHABLE'S STORY

 

VIRAL REACH ACROSS 110+ COUNTRIES

Generating global conversation around beauty perception and self-esteem.

 

TITANIUM GRAND PRIX WINNER

 

GLOBAL ROLLOUT ACROSS 46 YOUTUBE CHANNELS

Launching in 25 languages across multiple international markets. 

YouTube most watched ad ever with 180M views

Most shared article in Mashable's history

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