Only 4% of women
believe they're beautiful.
We inspired the other
96% to think the same.
CLIENT DOVE SCOPE FILM + SOCIAL EXPERIMENT + GLOBAL BRAND PLATFORM
Dove Real
Beauty Sketches
Women are exposed to impossible beauty standards every day. But the harshest judgments often come from themselves. So Dove set out to explore the gap between how women see themselves and how others actually see them.
Working with an FBI-trained forensic sketch artist, we asked women to describe themselves to a stranger hidden behind a curtain. Later, strangers they had just met described the same women again. The difference between the two portraits revealed a powerful truth: women are often far more beautiful than they believe.

'How Dove's Real Beauty
Sketches became the most viral
video of all time.'



RESULTS
180 MILLION VIEWS
Youtube most watched online ads of all time.
MOST VIEWED ONLINE AD IN THE WORLD
According to Unruly Media at launch.
MOST SHARED ARTICLE IN MASHABLE'S STORY
VIRAL REACH ACROSS 110+ COUNTRIES
Generating global conversation around beauty perception and self-esteem.
TITANIUM GRAND PRIX WINNER
GLOBAL ROLLOUT ACROSS 46 YOUTUBE CHANNELS
Launching in 25 languages across multiple international markets.
YouTube most watched ad ever with 180M views
Most shared article in Mashable's history

