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In a world was obsessed about Mars, we reminded people why Earth is still the planet worth fighting for.
CLIENT EARTH DAY SCOPE INTEGRATED CAMPAIGN + OOH + SOCIAL
Mars Sucks
Leading up to Earth Day in 2021, with all the buzz about missions landing on Mars and talk of colonizing the red planet, we decided to do something.
We bought a digital billboard right in front of SpaceX headquarters. Just three words, one day, and bam! We made headlines all over the world.
“A Billboard outside
of SpaceX headquarters targeted
Elon Musk’s plans for planet
colonization on Earth Day.”
Mars Sucks is an ongoing own initiative.
We use real facts and photos
taken by NASA to create our
content and give our planet a voice.
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