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Tattoos become

a powerful tool to check the skin hidden beneath them.

CLIENT SOL DE JANEIRO     SCOPE SOCIAL IMPACT CAMPAIGN + EXPERIENCIAL +  PR

Tattoo
Skin Cancer Check

Sol de Janeiro stands out as one of the foremost Brazilian sunscreen brands. Their deep commitment to customer skin health prompted them to take action when faced with a surge in skin cancer cases among young individuals in Brazil. 

 

How did they respond? By partnering with AC Camargo, one of the most respected cancer institutes in the world, to train tattoo artists to recognize early signs of skin cancer.

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“This is one of those ideas you just

want to copy/paste everywhere –

Tattoo artists help save lives.”

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Over 450 Tattoo

Artists certified

from all over Brazil

More than 18,900

new skin cancer

checks every week

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